Barex Italiana Hair care About

Have you ever dreamed of absolute perfection for your hair, something so stylish and exclusive like an Armani suit or a Ferrari ? Perfection and Italian style can be yours with Barex Italiana.  


Barex Italiana Hair care Founded in 1967

The company

Family owned for over 4 decades, Barex has fiercely maintained its focus on incomparable premium quality haircare products, keeping the pace with market changes and trends. The essence of Italian craftsmanship has been infused in tireless work from 1967 until today, blending tradition with latest innovation. All the deepest energies, all the hardest investments, all the heartfelt passions are flooded in the creation of unbelievably performing haircare products, the most valuable allies for the artist’s creativity


Today large-scale production, enormous amounts of different suppliers and never-ending stocks are usually the causes of dubious quality, compensated for and disguised by massive advertising campaigns and aggressive marketing. Barex Italiana's philosophy, instead, is far from this sort of business model. The production process is expertly planned ensuring the highest degree of control: each product is meticulously inspected from the moment it is formulated, to the moment of its delivery. Barex Italiana's efforts are dedicated to create not simply haircare products, but true crafted “jewels” for hair, for the specific care of each single customer's needs. Guaranteed quality, highest achievable performance and complete client satisfaction are our promise.


Our goal is to provide sophisticated professionals with incomparable products and educational support that allow the hairdresser to offer sublime sensory experiences to their customers . Barex Italiana’s essence is in our authentic Italian craftsmanship, constant investments in avant-garde technologies and the never-ending effort in seeking the purest extracts from the most remote corners of the globe. This has been our dream since 1967, fulfilled many times over with thousands of happy customers in 27 different countries.


With the promise to respect the environment, we have installed photovoltaic panels on the roof of the manufacturing facility, allowing the Company to be completely self-sufficient in terms of energy consumption. Raw materials and natural ingredients are selected only from certified suppliers that ensure sustainability. Barex Italiana also proudly supports “Open (h)Air Comics” a project that raises awareness about violence against woman as well as raising funds for a local non-profit organization that shelters women and children who are victims of abuse.

Barex Italiana Hair care Italian craftmanship heritage
Barex Italiana Hair care 100% made in Italy
Barex Italiana Hair care Excellence and perfection since 1967
Barex Italiana Hair care 20 years of tradition in the US market
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